Creative that connects.
What do I believe makes creative + customers connect?
Empathy. Understanding your audience and where they’re at (mentally and physically). Laddering up to the big picture—and understanding that details also make a difference. Getting to the ‘why’!!! Doing everything with ✨purpose✨.
I’ve been a copywriter for the last 10 years, working on all kinds of brands, and tackling any and all objectives. I’ve worked in-house and at agencies.
I’m known for a strategic approach to words—always considering the audience’s mindset, the channel, the big picture. Always digging in and poking holes.
I truly believe that teamwork makes the dreamwork. And I consistently come to the table with a point-of-view (along with the humility to admit when I’m wrong).
What am I most proud of? My coworkers enjoy having me around.
My experience
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